.NET Discussion

.NET Issues, Problems, Code Samples, and Fixes

To Advertise or Not To Advertise?


…that is indeed a troubling question for me and my ecommerce site. Many (if not most) sites on the intartrons leverage Google Adsense to drum up additional funds, and some make a decent profit from it. Up to this point I’ve resisted placing ads on the Columbus Supply website out of my desire to maintain a professional image for the company. We do not *need* the extra funds since we generate plenty from sales. However, we’ve started (not even started, have been) receiving some significant traffic for some time now and I can’t help but think how great it would be to supplement our company income with a bit of ad revenue.

I did a bit of research and discovered sites like amazon.com, woot.com, and buy.com do, in fact, have advertising spots in various locations throughout their site. These are pretty big sites that can be considered somewhat similar to ours. I also noticed that sites like newegg.com, grainger.com, and edarley.com do not have any advertising spots. I have admittedly tried to model a lot of our business off NewEgg’s, since I like the way they do things.

What are your thoughts on adding theme-matching, unobtrusive, responsibly-placed advertisements on the site? Would it ruin the “classiness” or “professionalism” of the site? Would it detract from the items and cause a possible dip in sales? Or do you think that it will provide a non-threatening way to cash in off the casual browser who does not necessarily intend to purchase from us?

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October 16, 2008 - Posted by | Random | ,

4 Comments »

  1. give it a test run. You might ultimately not run with it but see how it goes for you with some tweaking, then decide.

    Comment by B Weezy | October 17, 2008 | Reply

  2. I have the same view that you mentioned: e-commerce sites that advertise look less professional.

    I always felt you also risk having a customer who is ready to buy get distracted and go off on surfing tangent off your site. In my opinion once a customer is on an e-commerce site it is your job to keep them there as long as possible.

    Comment by k_man | October 19, 2008 | Reply

  3. looking forward for more information about this. thanks for sharing. Eugene

    Comment by Eugene | October 21, 2008 | Reply

  4. @B –

    I may give it a test run. Not sure where I’d put it yet, since the content of a page varies widely from item to item, although probably not so much in terms of structure.

    @Kman –

    If I do it, the ads would only appear on product pages (which account for the vast majority of hits). I agree w/your sentiment that you want to keep them there as long as possible, but you should know that there are two types of people who surf ecommerce sites: those who intend to buy and those who don’t. I think ads may monetize those who don’t.

    My fear is that it will make the site look trashy, and that’s the last thing I want.

    @Eugene –

    If I do some testing, I’ll be sure to update here 🙂

    Comment by Some.Net(Guy) | October 22, 2008 | Reply


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